A specialist in brand strategy, I take challenges and infuse comprehensive, creative solutions to distill an action plan that will grow your brand — while maintaining your authenticity.
At General Assembly Chicago, I focus on spreading the brand and strengthening the community I have built over the past year. By cultivating our offerings, messaging, and engagement through digital content and in-person programming, I am building educational pathways and making it accessible to learn digital skills.
With the rise of social media, getting people to engage with your business is hard. Getting them to fall in love with your brand is harder.
Your brand is more than fancy typography or a catchy tagline, your brand determines the world's perception of you.
I help companies determine who they want to be and how they want their users to interact with them and make that a reality.
Quality content is captivating, it elicits emotion and drives action.
In building a brand people will love, content is your most impactful tool to develop a connection with your audience.
I work with companies to develop strategies to deliver engaging content that reaches the right people, at the right time, with your authentic message.
First impressions are vital. Much of how you communicate your brand's message and values are through your visual representation.
I work with companies to develop a brand identity that clearly communicates your values and is translatable from logo to website layout, all the way through to apparel design.
I challenge myself to learn one new skill every month, whether it's a hobby (investing in cryptocurrency) or a professional skill (digital marketing), I aspire to be a life-long learner.
Past Studies: Digital Marketing, Branding, Wordpress, Creative Writing, Photography, E-Commerce, and Kinesiology.
Currently Learning More About: Squarespace Development, User Experience (UX) Design, Product Management, Design Research, Making the Perfect Bacon Cheeseburger